Lego A/S, a Danish toy manufacturer, is best known for its iconic Lego bricks. The company holds two Community designs that cover modular components and connectors of building blocks. Lego has actively defended its intellectual property rights, with the latest case being a dispute with the Hungarian company Pozitív Energiaforrás Kft.
In 2022, Lego notified Hungarian authorities that Pozitív Energiaforrás Kft had imported products resembling Lego bricks under the trademark Qman. As a result, Hungarian customs authorities seized the products and initiated administrative infringement proceedings.
The Hungarian court referred two questions to the CJEU:
Regarding question 1 (Article 10 & Article 8(3)): The “informed user” is not a designer or technical expert, but someone who knows the various designs in the sector, is relatively attentive and uses the products as components of a modular system; the assessment must focus on the visual appearance and overall impression from that user’s perspective, not on a technical expert’s detailed analysis.
Regarding question 2 (Article 89(1): The concept of “special reasons” must be interpreted strictly; a situation where the infringement concerns only a small number of modules in a modular system does not, by itself, constitute a “special reason” allowing the court to withhold ordering the prohibition or other measures.
The Court’s ruling reinforces the notion that Community design protection is primarily visual and should not be narrowed by technical assessment criteria. The CJEU confirmed that the protection under Article 8(3)—the so-called “LEGO exception”—should be interpreted in the same way as other design rights under the Regulation, based mainly on visual appearance. Furthermore, the ruling clarifies that “special reasons” under Article 89(1) are truly exceptional; the mere fact that the infringement affects only a minor part of a modular system is not enough to avoid injunctions or other legal consequences.