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Mar 11, 2026

Protect your company’s brand online: the importance of domain and trademark monitoring

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    Mia Rönkä

    Mia is a domain name specialist. She assists our clients with domain name–related searches and monitoring, domain registrations, the comprehensive management of domain portfolios, as well as preparing guidelines and providing strategic advice.

    Monitoring domain names and trademarks is a critical part of managing and protecting your company’s intellectual property. Domain name monitoring helps track registered domains so that the use of your brand online can be detected and unauthorized use can be prevented.

    Why domain name monitoring is important for your business

    1. Brand protection:


    Domain names are a key part of your company’s brand and online identity. By monitoring domain names, you can prevent third parties from registering similar or identical names that could mislead your customers or weaken the value of your brand.

    2 Monitoring competitors’ activities:

    Domain monitoring helps you stay informed about competitors’ actions. If a competitor registers a similar domain name, you can react quickly and take action if necessary.

    3. Cybersecurity:


    Monitoring can help detect and prevent phishing attacks in which malicious actors create fake websites that appear legitimate. Domain monitoring helps protect both your company and your customers.

    4. Business expansion:

    By monitoring domain names, you can identify new business opportunities and ensure that the domain names you need are available when expanding into new markets.

    5. Avoiding legal issues:

    Monitoring helps detect potential intellectual property infringements early, which can save time and resources in disputes. Effective monitoring enables quick and efficient action against misuse.

    Berggren’s experts are ready to help you develop effective strategies for domain name monitoring and management to ensure that your company’s brand and business are protected online. Get in touch so we can make sure your domain names are secure.


    Free monitoring pilot – an easy way to get started

    If you would like to test the benefits of monitoring in practice without commitments, we currently offer the opportunity to start with:

    6 months of free trademark monitoring, covering up to three trademarks, 1–5 classes of goods or services per mark, with worldwide monitoring. The campaign value is approximately €600–700 for six months. Monitoring starts quickly, and you will receive clear reports of any matches (more detailed analyses and follow-up actions are billed at hourly rates).

    6 months of free domain monitoring, which can be applied to up to three domains. This trial is also commitment-free and valued at approximately €750. Monitoring begins immediately, and you will receive clear reports of any potential matches and, if necessary, recommendations for further actions (more detailed analyses and follow-up actions are billed at hourly rates).

    No commitments – you can evaluate the benefits of monitoring risk-free.
    Read more here.