Breakfast seminar: Maximizing AI's potential in brand and marketing

About the event

Berggren and Kallan & Co invite you to hear about the trailblazing potential of AI in brand and marketing, as well as legal implications of AI use in this space.

Featuring speakers:

• André Bardy, Managing Director at Kallan & Co, and Lotta Kokkola, Senior Strategist at Kallan & Co
• Heikki Savolainen, Head of Category Marketing at Hartwall
• Suvi Julin, Lawyer & Partner at Berggren

Time and Place
Location: Berggren Helsinki office, Eteläinen Rautatiekatu 10 A, 00100 Helsinki
Date: Tuesday, June 17, 2025
Time: 
- 8.30–9.00 Breakfast & Networking
- 9.00–10.30 Talks & Q&A

Program highlights:

🔹Maximizing AI's potential in brand and marketing content

Presented by André Bardy, Managing Director, and Lotta Kokkola, Senior Strategist — both from Kallan & Co
A point of view on what opportunities brands are looking at, with selected tangible cases.

🔹Client case study: Hartwall

Presented by Heikki Savolainen, Head of Category Marketing at Hartwall
Gain insights into how Hartwall has integrated AI into its product development process. Heikki will share how AI supports concept creation for new products, including idea testing, visual ideation, and analyzing competitor references. Discover how AI helps evaluate market potential and why it has become an essential part of Hartwall’s innovation work – with a growing role for the future.

🔹Legal aspects of AI in creative processes

Presented by Suvi Julin, Lawyer & Partner at Berggren
Explore the legal framework shaping AI-generated creativity:

• Copyright Compliance
  Understand how copyright law applies to AI-generated content, including ownership and authorship issues.

• Intellectual Property Rights
  Learn strategies to protect your creative assets and handle disputes related to AI-generated materials.

• AI Training Data
  Examine the legal and ethical considerations of using datasets to train AI models.

• Ethical Considerations and Rights of Creators
  Discuss the responsibilities tied to AI usage and the impact on original creators.

🔹Q&A session

Engage directly with our speakers. Ask your questions and discuss practical challenges.

Networking opportunity

Enjoy breakfast and connect with industry peers and experts.

Who should attend?

This event is especially designed for Brand and Marketing Directors as well as Senior Creative professionals.
Seats are limited and will be prioritized for those most aligned with the event’s focus.

Registration for this event has ended.