Berggren partnered up with the 10th edition of SHIFT Business Festival in Turku, a landmark event, drawing a record audience to Turku Science Park on Thursday, May 22nd. With more partners and a broader program than ever before, the festival was a hub of successful launches, side events, and unique encounters. This year's theme, success, resonated throughout the event, both on stage and in hallway discussions, creating an atmosphere of inspiration and networking.
Berggren's experts, Milla Lehtoranta and Jatta Toro, contributed to this vibrant dialogue with their presentation on "Your Most Valuable Asset? – Growth and Competitive Advantage from IPR". Their session emphasized the strategic importance of intellectual property rights (IPR) and engaged the audience in discussions about identifying intangible assets in early-stage companies. Milla and Jatta encouraged participants to consider protection strategies and agreements to optimize asset utilization.
Key Takeaways on Strategic Utilization of IPR:
- Identifying Intangible Assets: Especially early-stage companies should focus on recognizing their intangible assets to leverage them for growth and competitive advantage.
- Protection Strategies: Developing robust protection strategies is crucial for safeguarding intellectual property and maximizing its commercial potential.
- Optimizing Utilization: Effective agreements and strategic planning are essential for the optimal use of intellectual property assets.
SHIFT festival sparks innovation and dialogue on the value of intangible assets
We are proud to be part of SHIFT as it continues to be a catalyst for innovation, showcasing exciting launches like a circular economy beverages and Finland's largest green wall. The event featured an impressive lineup of speakers, including Anna Perho, Henrik Dettmann, Linda Liukas, and Anna Palmén, each offering unique insights into leadership, artificial intelligence, and risk management.
Berggren's participation in SHIFT underscores our commitment to fostering dialogue and providing expert advice on the commercial utilization of intellectual property rights. We look forward to continuing these conversations and supporting businesses in unlocking the full potential of their intangible assets.