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    Trademark searches

    Assess your brand’s protection options before launch

    Choosing a new name, logo or other brand identifier always involves business risk. Before investing in a new mark through marketing, packaging, websites or international expansion, it is worth assessing whether the mark can be protected as a trademark and whether similar marks are already in use.

    A trademark search helps assess the registrability and availability of a mark, as well as potential risks in relation to third-party rights. The results provide a stronger basis for deciding whether to proceed with the mark, modify it or choose another option.

    What are the benefits of a trademark search?

    A trademark search helps companies make brand decisions at an early stage and based on better information. It can reduce the risk of a trademark application being refused, a launch being delayed or an already adopted name having to be changed later.

    A search also supports the long-term protection of the brand. By identifying potential obstacles early, a company can build a trademark strategy that supports growth, differentiation and international expansion.

    Contact

    Milla Lehtoranta

    Juristi, EU-tavaramerkki- ja -mallioikeusasiamies, Tiiminvetäjä

    Paula Sailas

    Juristi, Varatuomari, luvan saanut oikeudenkäyntiasiamies, EU-tavaramerkki- ja mallioikeusasiamiesOsakas

    Sirpa Tengström

    EU-tavaramerkki- ja mallioikeusasiamies, Spesialistitiiminvetäjä

    What can a trademark search include?

    The scope of a trademark search can be tailored to the stage of brand development, target markets and business objectives. The search helps assess whether the mark can be used and protected as planned.

    Assessment of trademark registrability

     We assess whether the mark is sufficiently distinctive to qualify for trademark protection in relation to the intended goods and services. This helps identify potential obstacles to registration at an early stage. 

    Earlier trademarks and assessment of likelihood of confusion

     We identify earlier trademarks in relevant registers that may prevent registration or pose a risk to the use of the mark. This helps reduce the risk of an application being refused or the mark leading to a dispute later on. 

    Comparison of name and brand options

    We help compare different name, logo or brand options from the perspective of protectability and business needs. The comparison supports the decision on which option is the best to take forward. 

    International trademark searches

    We assess the possibilities for protecting the mark in selected markets in cooperation with our international network of experts. This is particularly important when a brand is being developed for multiple markets or international growth.

    Assessment of trademark classification

    We help determine the goods and services for which trademark protection should be sought. A well-defined classification supports effective protection and helps avoid applications that are either too narrow or unnecessarily broad. 

    Practical recommendations for next steps

    Based on the findings and our assessment, we provide clear recommendations on whether to proceed with the mark, modify it or consider an alternative. If needed, we can also assist with the trademark application and international protection strategy.

    How can we help?

    How can we help?

    If you have any questions or would like to give feedback, our team is ready to help!

    Contact us
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