A company’s valuable intangible assets are not always visible in the form of patents or trademarks. Software, texts, images, user interfaces, marketing materials, training materials, drawings and other creative works can represent a significant part of a company’s competitive advantage and value.
Effective copyright management helps a company understand what it owns, what it is entitled to use and how those rights can be leveraged in business. At the same time, it helps prevent situations where ownership of rights or terms of use are unclear.
Copyright as part of your business
Copyright protects original creative works. In a business context, copyright may apply, for example, to software, websites, marketing content, photographs, videos, user interfaces, design materials and training materials.
Copyright arises automatically without registration. As a result, identifying and managing copyright may receive less attention than registered intellectual property rights. From a business perspective, however, it is important to understand what rights the company holds and on what terms materials created by others may be used.
Berggren helps companies identify, protect and leverage copyright as part of their business and broader IP strategy.
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How can we help?
We assist, for example, with:
- clarifying copyright ownership and rights of use
- copyright issues relating to software, websites, images and marketing materials
- agreements concerning the transfer and licensing of copyright
- arranging rights to materials created by employees, subcontractors, freelancers and other partners
- copyright issues relating to the use of AI and AI-generated content
- assessing copyright infringements and enforcing rights
- ensuring respect for third-party rights and obtaining the necessary permissions and licences
- licensing copyright and other forms of commercial exploitation.
How can we help?
If you have any questions or would like to give feedback, our team is ready to help!
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